Visual & Decorative Arts Blog

Masterpieces of Art | Art Deco | Raymond Loewy and American Modernism

Posted by Matteo MIddlemiss

The Art Deco movement came to fruition in the early 1900s. In 1925 the Exposition Internationale, which focused on Art Deco design then called Moderne, opened for a six-month run that garnered over sixteen million visitors. The United States did not exhibit at the show because, according to then-Secretary of Commerce Herbert Hoover (1874–1964), they did not have a sufficient collection of modern products to display. The United States did, however, attend the show. They sent over eighty delegates who were captivated by the designs they saw. It fell in sync with American optimism and American wealth and would come to heavily shape the style we now associate with classic Americana. They didn’t just replicate the art deco style but developed it in to something that was specific to American design.

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Topics: Masterpieces of Art, art deco, raymond loewy

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