Cubism had initiated the idea of reducing a motif from the external world to its most basic elements, and of presenting a motif in a painting in such a way as to make apparent the canvas’s inevitable flatness. In France – the birthplace of Cubism – Purism was seen as its natural successor. The Cubist style also became familiar to Russian artists via the numerous exhibitions of Western contemporary art in Moscow, from 1912 onwards. Both Henri Matisse (1869–1954) and Pablo Picasso (1881–1973) were patronized by wealthy Russian merchants, who exhibited their works to the public. Inspired by these, Suprematism and Constructivism were born.